Retail Business Digitalization
Case Study: Custom Build Solution on BC for Retail Business Digitalization
A retail chain aimed to unify its backend ERP and omnichannel engagement systems to provide a seamless retail experience and enhance overall operational efficiency.
About the Project
Technology: • Microsoft Dynamics 365 Business Central • Custom build extensions & plugins • Custom Integration Solutions
USED
TECHNOLOGY
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365 Business Central
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Extensions & Plugins
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Integration Solutions
MAIN
OBJECTIVES
1. 1. Seamless integration of ERP and omnichannel platforms.
2. 2. Data-driven retail intelligence for informed decision-making.
Objectives
Unify operations with a single sign-on for all functions and enhance customer engagement across multiple channels.
Unify Operations
Implement a single sign-on system to streamline access to all functions and enhance operational efficiency.
Enhance Customer Engagement
Develop a comprehensive omnichannel strategy to engage customers across multiple touchpoints.
Seamless Integration
Integrate ERP and omnichannel platforms to ensure a cohesive operational framework.
Data-Driven Intelligence
Utilize retail intelligence to inform strategic decision-making and optimize business processes.
Challenges
Overall Description: The project faced challenges in disconnected systems causing operational inefficiencies and data silos, lack of unified customer engagement leading to inconsistent customer experiences. Also faced difficulty in managing and analyzing large volumes of retail data.
Legacy Systems
Data Silos
Employee Training
Customer Expectations
Scope
The project aims to enhance operational efficiency and customer experience through several key initiatives. First, it involves the development of a robust single sign-on solution, which not only simplifies access for users but also bolsters security measures. Additionally, the integration of retail intelligence tools is planned to gather comprehensive customer data, enabling detailed analysis to drive informed decision-making. Moreover, the customization of ERP (Enterprise Resource Planning) system is slated to ensure seamless operations across channels, fostering a unified approach to engagement that spans both online and offline platforms. These combined efforts represent a strategic endeavor to optimize processes and enhance the overall effectiveness of the business.
Single sign-on solution
Develop a single sign-on solution to streamline access and improve security.
Retail intelligence tools
Integrate retail intelligence tools to gather and analyze customer data.
Customizing ERP System
Customize ERP system to support unified operations and seamless omnichannel engagement.
Core Features & System Components
Unified System for Operations
Integrates backend ERP enabling centralized management of inventory, sales, and customer data.
Seamless Omnichannel Engagement
Ensures consistent customer experience across online and offline channels through synchronized data and processes.
Advanced Retail Analytics
Utilizes retail intelligence tools to provide actionable insights into customer behaviour, sales trends, and inventory management.
Single Sign-On (SSO)
Simplifies user access to various systems, enhancing security and user experience.
Custom Extensions & Plugins
Tailor the system to meet specific retail requirements, including promotional management, loyalty programs, and personalized customer service.
Results
The implementation of customized ERP has yielded significant benefits for our operations. Firstly, it has streamlined our processes, reducing manual work and operational inefficiencies by integrating various functions into unified systems. This integration has not only enhanced efficiency but has also led to a notable 40% increase in sales and customer engagement. By leveraging these systems, we have improved the overall customer experience through targeted marketing strategies and personalized interactions. Furthermore, the availability of data-driven insights has empowered our decision-making capabilities, facilitating better inventory management, sales forecasting, and customer relationship management. Alongside these primary advantages, we've also experienced additional benefits, such as improved data accuracy due to real-time updates across all platforms, increased employee productivity resulting from streamlined systems and single sign-on functionality, and the scalability of our custom-built solution, ensuring support for future growth and expansion of our retail chain. In conclusion The custom build solution on Microsoft Dynamics 365 Business Central successfully unified the retail chain's operations, enhanced customer engagement, and provided robust tools for data-driven decision-making. This digital transformation not only improved current business processes but also positioned the retail chain for future success in a competitive market.
Enabling teams to achieve
greater goals collaboratively
See how
our customers
impact us
Our customers are the voices of our success - a chorus of trust, satisfaction, and the proof that our commitment to excellence is not just a promise but a proven reality."
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